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Implemented complete global rebranding over a three-year span. This encompassed five product lines, well over 500 product SKUs, and included more than ten new product launches. The initial focus was on home, office, and industrial vertical segments. And later grew to the expansion of the healthcare and integrated solutions categories.

Additionally, we shifted our approach from product, to solution-based selling. This changed our go-to-market strategy while making it easier for users to understand the benefits and step-up features of our products.

Working hand-in-hand with the marketing team, every consumer touch-point was challenged and it resulted in a positive market response.

Product Lines & Labels:

  • LabelManager (D1)
  • LabelWriter (LW)
  • Rhino (IND)
  • CardScan
  • Scales