Brand
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Infographx
Defined as graphic visual representations of information, data, or knowledge intended to be consumed quickly and clearly. Infographics help improve cognition by enhancing the human visual system’s ability to see patterns and trends within information. The samples I have shown are a hybrid treatment with supplementary brochure content. The panels served multiple functions, being used additionally as support within email campaigns, thus extending the life of the content....
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Project:Detour
P:D is six-piece band made up of corporate professionals, who are known to play a whole lotta rock & roll and a little bit country. The logo and name symbolize the various directions and paths one takes in their life. Sooner or later paths collide, and in our case; sometimes something noteworthy happens. I am the drummer in this band and have gotten to share my passion with these fellows for the last three years. Having played drums since the fourth grade, I like to say that I took a detour from my destiny. However, I may have never taken...
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Lucia’s Italian
It’s a good thing when your favorite frequented businesses become your clients! And even better when you get the chance to evolve their brand. Tim Klatt has run a very successful family Italian restaurant for decades. He also understands the importance of staying relevant in the eyes of his customers. I was able to address his concerns with having only a four-color logo that was fairly complicated to reproduce. Keeping some of the visual connection the same, I shaped the brand to be more approachable. I achieved this through solid typography, an extended color palette, and providing simplified options. Tim...
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XTL Industrial
Not an evolution, a revolution. XTL is a next-level industrial labeling tool that enables users to print from 1/4″ to 2″ labels all one platform. This is unheard of in the category. Above and beyond, this solution delivers a beautiful visual interface both on-screen and within the PC software. Plus, the intuitive icon-based applications help simplify a typically tedious process. From creating the vision to the final launch of this game-changing system; I had my hands in all aspects of design and development. Armed with experience from my families environmental health and safety business, I was able to understand and...
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