Provided creative direction client-side while also managing an external digital team in the creation of a proposed website update plan.
I oversaw the active wire framing process and versioning. Furthermore, I created the digital style guide and delivered layered template files helping to initiate the implementation process.
Challenges Met:
- Need for hierarchy, GSBA vs. sub groups
- Over abundance of content
- Third-party pages from various sources
- Way to highlight sub groups on home page
- Focus on media hub for video content
- Solid calendar structure
- Limited to a specific CMS (DNN)
- Implementation in India