Brand
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GSBA
Provided creative direction client-side while also managing an external digital team in the creation of a proposed website update plan. I oversaw the active wire framing process and versioning. Furthermore, I created the digital style guide and delivered layered template files helping to initiate the implementation process. Challenges Met: Need for hierarchy, GSBA vs. sub groups Over abundance of content Third-party pages from various sources Way to highlight sub groups on home page Focus on media hub for video content Solid calendar structure Limited to a specific CMS (DNN) Implementation in India ...
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Sonicare
After the acquisition of Sonicare, adapting the branding to Philips was quickly under way. I was a dedicated member of the project team responsible for execution. From design to production, I assisted in the release of two generations of the revised packaging. The first two samples shown are from the first generation rebrand and were clinical in approach. However, the new direction was a far departure from the original Sonicare brand and did not test well in market. The second generation shared some of the original feel and added in-use photography to support the features and benefits. The additional samples...
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Xpress Newsleter
Xpress, a quarterly printed publication, became a highly visible show-piece within the Philips organization. My vision and efforts single-handedly molded the corporate standard for company magazine and newsletter design in North America. I was fully responsibly for this project from concept to completion; and attended out-of-state press checks ensuring premium print quality. After three years of creating issues, the print version was halted to meet social responsibility requirements. However, the design framework continues to live on as a successful web-based PDF....
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