In partnering with Rubbermaid Medical, Dymo labeling was able to gain credible access into the healthcare space. As our competitor dominated the category; we targeted smaller groups like: practice management, laboratory, and clinical workflow for out-patient care.
By simply tailoring our label offering, providing integration and support, and bundling products with Rubbermaid Medical, we could now compete for market-share.
I was called upon to enhance our brand standards and color palette to visually align with the segment. I created collateral and tradeshow graphics to support the sales team. In addition, I was responsible for photoshoots; providing industry research, application scenarios, props, talent, and art directing the shoots for each scenario.
Working in my favor, my previous client knowledge with Siemens Medical, Philips Medical, and Elekta solidified my success.