Hired after efforts with a large branding agency were not yielding the desired result. I was tasked with helping to advance the brand evolution of Georgia Telco into Georgia’s Own Credit Union.
We identified that the mark needed to be clean and easily recognizable, while also being adaptable to expand into other markets. This was solved by keeping the state name unobstructed, making it interchangeable with another state, for example Florida’s Own. To give the sense of personalization, a script treatment was used in the logo.
And finally, with the goal of empowering it’s members, we agreed upon adding the tagline “It’s your future… own it”.
Role Included:
- Logo Development
- Tagline Creation
- Delivered Tiered Stationery System