Blog Archives

Dymo Healthcare

In partnering with Rubbermaid Medical, Dymo labeling was able to gain credible access into the healthcare space. As our competitor dominated the category; we targeted smaller groups like: practice management, laboratory, and clinical workflow for out-patient care. By simply tailoring our label offering, providing integration and support, and bundling products with... Read more

Remarcable Real Estate

A seasoned associate broker & partner in the Atlanta real estate industry, Marc Nicholson is one who stands out in a crowd. I have helped Marc's craft his identity, branding, and messaging for well over a decade. Originally labeled as Mr. Hi-rise; we worked together to broaden his imprint, and gain... Read more

Sonicare

After the acquisition of Sonicare, adapting the branding to Philips was quickly under way. I was a dedicated member of the project team responsible for execution. From design to production, I assisted in the release of two generations of the revised packaging. The first two samples shown are from the first... Read more