Brand
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Dymo Office
Implemented complete global rebranding over a three-year span. This encompassed five product lines, well over 500 product SKUs, and included more than ten new product launches. The initial focus was on home, office, and industrial vertical segments. And later grew to the expansion of the healthcare and integrated solutions categories. Additionally, we shifted our approach from product, to solution-based selling. This changed our go-to-market strategy while making it easier for users to understand the benefits and step-up features of our products. Working hand-in-hand with the marketing team, every consumer touch-point was challenged and it resulted in a positive market response....
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International Leadership Conference
Similar in size and exposure to the global leadership conference; the ILC is a forum for international leaders to share success stories, best-practices, and network. The term “Break Through” refers those moments in time that change the course of your destiny. It is that pivotal maneuver or risk taken that rewards you with being in the lead. The F1 racing theme and graphics are meant to inspire that competitive spirit. Victory lane banners showcased individuals, companies, and events in time, who experienced this break through success; many times after failure. What drives you?...
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Equifax GLC 2016
The Global Leadership Conference (GLC) is the largest annual event held within Equifax. Over 250 of the top senior leaders in the enterprise attend these multi-day sessions. The event serves as both a reward for their hard work and dedication to the company, and a place to highlight their teams accomplishments and best-practices. The 2016 theme “Change the Game” refers to the addition of a fifth corporate imperative, investing in talent. The icon symbolizes a maze and the various paths to success. It appears as the letter “C”, “G”, and the number “5”. In addition, the maze is made up...
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Hampton Island
Hampton Island was a branding project I worked on while at Full Circle Productions; a high-end development and real estate identity firm. Located off the coast of Savannah, this premier development offered breathtaking estate lots and included amenities like; a golf course, horse stables, and spa. Actor Ben Affleck is said to own a vacation home on this property. The panoramic photography speaks for itself and was the focal-point for all pieces. Deliverables: Full website – animated intro with music Brochure – highlighting available home-sites Print ad Broker email promotion Sales center – builder story & amenities, framed artwork ...
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Community Affairs
It was very rewarding helping deliver awareness to community engagement within Equifax. Community Affairs is a relatively small group that drives a very large impact within our communities and organization. Sadly, it often gets minimal recognition, or even goes unnoticed. I was lucky enough to assist in bringing their efforts to the limelight. The Community Affairs team was among my favorites at Equifax. With strong content development and plenty of heart-warming stories, the Unity newsletter was a guaranteed success. That momentum continued, as I was approached to create the first-ever social responsibility report for the company. This digital piece served...
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